Hello everyone! Hope you are having a wonderful Hump Day morning! I know my rebrand has been out for a couple of weeks now, but I wanted to share a little more about why I decided to do it! When I first started Abbie Mae Photography, it came quite out of the blue. I was literally sitting on my bed with my two best friends editing a beach session from earlier that day. I looked at them and said, I think this is what I wanna do, and it became Abbie Mae Photography, right then and there. I knew the talent I had was special and I wanted to put it to good use. There was not much thought process behind the whole business aspect in the beginning, so when I contacted Lauren Carns (she's amazing, by the way) to do my rebrand, I knew there was going to be lots of thought going into it.
When I first decided on what aspect I wanted to go towards in my rebrand, I was nervous and very anxious to say the least. I knew I wanted to keep the same uniqueness towards my brand, but put a more personal spin on it. I wanted my logo to look handwritten, so it'd be unique to AMP and not anyone else's photography business. I knew I wanted to incorporate an arrow decal, because arrows have been such a big impact on my life in the last four years. In my instagram, I shared why I loved the arrow so much, and its because of this quote. "An arrow can only be shot by pulling it backward. So when life is dragging you back with difficulties, it means that it's going to launch you into something great." I think that everyone can really take this quote to heart and use it as motivation in their everyday life. When I rebranded, I knew that I wanted it to be directed more towards couples. I love working with all types of clients, but I knew that I specifically wanted to work with engaged couples and weddings. To say I'm obsessed with love is an understatement, so it only makes sense to capture it as well. That is my goal as Abbie Mae Photography steps out into the world with its new face.
This rebrand is so much more me. The colors, the brand elements, my new business cards; so much more me and that's what all I wanted. We are currently working on launching my new website so stay tuned for that. I hope you are enjoying my new rebrand!! Take a peak at what its all about. And for the newly engaged, make sure to shoot me an email to start talking wedding plans!! Thanks again for stopping by! xo